{"id":913,"date":"2020-01-20T11:22:23","date_gmt":"2020-01-20T10:22:23","guid":{"rendered":"https:\/\/websitedemos.net\/agency-02\/?p=913"},"modified":"2020-09-21T19:32:20","modified_gmt":"2020-09-21T17:32:20","slug":"usage-mobile-france-2019","status":"publish","type":"post","link":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/2020\/01\/20\/usage-mobile-france-2019\/","title":{"rendered":"Barom\u00e8tre des usages mobiles en France en 2019"},"content":{"rendered":"\n

Open, Testapic et l\u2019EBG nous livrent la 4\u00e8me \u00e9dition de leur barom\u00e8tre sur les usages du mobile. Il confronte la vision de 230 professionnels et de 1049 utilisateurs. Voici les principaux enseignements de l\u2019enqu\u00eate sur l\u2019usage du mobile en 2019. <\/p> https:\/\/www.blogdumoderateur.com\/barometre-usages-mobiles-2019\/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_quotidienne<\/em><\/cite><\/blockquote>\n\n\n\n

Les r\u00e9seaux sociaux toujours au centre des usages<\/h3>\n\n\n\n

Sur le d\u00e9clin les r\u00e9seaux sociaux ? Pas vraiment d\u2019apr\u00e8s le barom\u00e8tre. Peu importe l\u2019\u00e2ge du mobinaute, les applications sociales font partie du Top 5 des apps install\u00e9es chez toutes les tranches d\u2019\u00e2ge. Facebook est num\u00e9ro 1 chez les 20-29 ans (58% d\u2019installation), les 30-39 ans (53%) et les plus de 60 ans (29%). Instagram est en 2\u00e8me position chez les 20 \u2013 29 ans (46%), 5\u00e8me chez les 30-39 ans (24%) et absent du top 5 chez les plus anciens. <\/p>\n\n\n\n

Fait marquant de cette utilisation des r\u00e9seaux sociaux : ces derniers sont un canal privil\u00e9gi\u00e9 pour s\u2019adresser aux marques. 26% des utilisateurs d\u00e9clarent les utiliser pour contacter les marques. Ce chiffre monte \u00e0 37% chez les 20 \u2013 40 ans.<\/p>\n\n\n\n

Les utilisateurs paient de plus en plus avec leur smartphone, mais n\u2019ach\u00e8tent plus d\u2019applications
Plus de 2\/3 des utilisateurs de l\u2019\u00e9tude refusent de payer leurs applications sur mobile. Le prix maximum acceptable indiqu\u00e9 est de 5 euros. C\u2019est un chiffre assez r\u00e9v\u00e9lateur du march\u00e9 mobile, et des nouvelles logiques d\u2019abonnement (on pense \u00e9videmment \u00e0 Apple Arcade ou \u00e0 Google Play Pass) qui vont peu \u00e0 peu mettre fin \u00e0 l\u2019achat d\u2019applications.<\/p>\n\n\n\n

Les utilisateurs n\u2019ont en revanche aucun probl\u00e8me \u00e0 payer avec leur mobile : 26% l\u2019utilisent d\u00e9j\u00e0 pour faire des paiements via le sans contact ou des applications de paiement, et 65% ach\u00e8tent en ligne sur mobile avec une CB.<\/p>\n\n\n\n

Le RGPD peu adopt\u00e9 par les utilisateurs<\/h3>\n\n\n\n

Sans trop de surprise, le RGPD n\u2019a pas chang\u00e9 les habitudes de navigation des utilisateurs. Seulement 18% des particuliers disent avoir fait valoir leurs droits. Les professionnels interrog\u00e9s indiquent quant \u00e0 eux qu\u2019\u00e0 peine 1% de leurs utilisateurs ont demand\u00e9 \u00e0 ce que leurs donn\u00e9es soient effac\u00e9es.<\/p>\n\n\n\n

Le desktop est toujours l\u00e0<\/h3>\n\n\n\n

M\u00eame si le smartphone s\u2019est g\u00e9n\u00e9ralis\u00e9, l\u2019ordinateur reste incontournable dans les usages. 93% des particuliers l\u2019utilisent toujours dans leur vie priv\u00e9e et 89% ne pr\u00e9voient pas de s\u2019en passer dans les 2 ans \u00e0 venir. Idem chez les professionnels qui sont 94% \u00e0 penser que le desktop n\u2019est pas mort.<\/p>\n\n\n\n

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Les applications B2B et RH sont tr\u00e8s peu utilis\u00e9es<\/h3>\n\n\n\n

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C\u00f4t\u00e9 RH, 48% des professionnels interrog\u00e9s proposent \u00e0 leurs collaborateurs une application mobile. 50% de ces derniers d\u00e9ploient un r\u00e9seau social d\u2019entreprise, et 22% permettent l\u2019acc\u00e8s aux donn\u00e9es RH. <\/p>\n\n\n\n

44% des mobinautes interrog\u00e9s aimeraient pouvoir g\u00e9rer leurs cong\u00e9s, leurs bulletins de paie et leurs notes de frais sur mobile.<\/p>\n<\/div>\n\n\n\n

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Les applications peuvent aussi \u00eatre des leviers de vente efficaces : parmi les entreprises qui en proposent \u00e0 leurs clients BtoB (31 ), 69 % donnent acc\u00e8s au catalogue produits, 38 % permettent une prise de contact et 31 % proposent un service de facturation.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Open, Testapic et l\u2019EBG nous livrent la 4\u00e8me \u00e9dition de leur barom\u00e8tre sur les usages du mobile. Il confronte la vision de 230 professionnels et de 1049 utilisateurs. Voici les principaux enseignements de l\u2019enqu\u00eate sur l\u2019usage du mobile en 2019. https:\/\/www.blogdumoderateur.com\/barometre-usages-mobiles-2019\/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_quotidienne Les r\u00e9seaux sociaux toujours au centre des usages Sur le d\u00e9clin les r\u00e9seaux sociaux […]<\/p>\n","protected":false},"author":1,"featured_media":2097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"on","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"_links":{"self":[{"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/posts\/913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/comments?post=913"}],"version-history":[{"count":0,"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/posts\/913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/media\/2097"}],"wp:attachment":[{"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/media?parent=913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/categories?post=913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.projets.poulpe-digital.fr\/poulpe-digital\/wp-json\/wp\/v2\/tags?post=913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}